Utility means that NFT offers some tangible benefit to token holders. Utility is easier to assess than cultural significance, but not as simple as future distributions. The utility of NFT manifests itself in the real or digital world. NFTs with utility in the real world give special advantages to the owner in the physical world. Such tokens, as a rule, work best with issuers who already have an existing brand. The digital utility of NFT allows the owner to get certain advantages that can be enjoyed in the digital world. NFT technology is still young and its market is still quite modest. However, the potential of non-interchangeable tokens is huge.